MAKING A MARK
WITH HUMAN MADE
We took it upon ourselves to create some content for this very worthy cause. The Human Made Mark is an independent certification and trust mark initiative launched to verify that films, television episodes, and commercials are created by human artists without the use of generative AI replacements.
'We Can Make were incredibly supportive of our mission at the Human Made Mark
and Ben and his team put so much heart, soul and creativity into a project that really demonstrates
the power of human touch'.
William Grave - Founder of Human Made Mark
THE SOLUTION
We took the existing brand assets of HMM and brought them to life using the finger print icon as our inspiration for motion.
THE PROCESS
We played with the finger print texture and experimented with various plugins and code to get the right result that we could easily expand on and replicate.
THE RESULTS
We would love to carry on supporting The Human Made Mark and help them in celebrating human intelligence. What we like is that in the same way, the FairTrade logo nudges people in the supermarkets to buy ethical products, we believe we can nudge audiences in the right direction and reward film-makers, studios and brands for creating Human Made work, so that human artists can continue to thrive and inspire the next generation of artists. There is no art without humanity. With Human Made, it’s time to make your mark.