UNIFYING PLIANT
“ We Can Make is not only one of the most creative agencies I have ever worked with, but one of the most efficient.”
Katja Mueller
THE CHALLENGE
We were tasked by Pliant to create a motion system for their branding that allowed them to refine how their moving content was presented. Giving them a motion language that would be own able and scaleable to grow as they grow.
THE SOLUTION
We created 4 motion principles focused, flexible, unifying and engaging. These define how Pliant moves. Motion is purposeful — communicating and engaging while supporting our brand with intention. Smooth and modular, never cartoonish or without clarity.
THE PROCESS
We took the motion principles and started to research and develop how these could be applied to the brand and assets.
THE RESULTS
Pliant’s motion now fits the quality of the brand.
