THINKING WITH
“When you need someone you can trust with a big brand, then look no further”
Beki Gard - Head of production
The Challenge
We were invited by The Distillery to create this piece of work for Google. The task was to get Think event’s participants across the region. To Get excited about the day and session ahead of them. By Delivering an opening event video that can be used by local marketing teams
The Solution
We utilised the logo shape as the anchor for the look and feel. The logo led us to create motion that felt like locking, this motion was aimed to echo trust, stability, security and reliability. The motion language needed to be used across a variety of formats and channels including social media, youtube, Tik Tok and LinkedIn. The assets included explainer films, case studies, announcements and much more.
The Process
We worked with the existing motion guidelines provided by Google to create a series of motion sketches that helped us to convey our idea for the film.
The Results
Google are now a regular client for The Distillery and WeCanMake partner with them to create content on an ongoing basis. We are really proud of the work and the relationship.