THINKING WITH
WeCanMake, in partnership with The Distillery, collaborated with Google to deliver a high-impact event opening video and motion graphics package designed to ignite regional excitement for a flagship corporate event.
“Ben is fantastic to work with. He’s a great listener who takes a brief and turns it into a visually stunning piece of work that hits the brief spot-on. Fast, efficient, and super reliable. I highly recommend him!”
Beki Gard - Head of production
The Challenge
The Distillery invited WeCanMake to create an opening film for Google’s regional Think events. The brief required a high-energy asset that would capture immediate audience attention and build excitement for the sessions ahead. Crucially, the video had to function as a versatile template that local marketing teams across the region could easily adapt for their specific markets.
The Solution
Instead of viewing Google's rigorous motion and brand guidelines as a constraint, we embraced them as our creative foundation. We utilised their design system to its absolute limit, blending iconic brand palettes with high-tempo, kinetic typography. Every transition was engineered using fluid brand geometry, creating a premium infrastructure that allowed local teams to seamlessly drop in regional text and assets.
The Process
The team skipped static storyboards and began by analysing Google's existing motion mechanics and brand physics. We developed a series of rapid motion sketches to test kinetic layouts and pacing in real time. These live sketches allowed us to clearly convey our creative vision to stakeholders and secure swift executive buy-in before moving into final production.
The Results
The project delivered an exhilarating event opener that successfully set the tone for the regional tour while allowing localised teams to rapidly deploy the asset across multiple territories. This successful launch established Google as a regular client for The Distillery, with WeCanMake proudly partnering as the ongoing content production team.