INSURING CONTINUITY
WITH HARTFORD
WeCanMake, in collaboration with The Mill, partnered with Hartford to establish the overarching visual direction, look, and feel for a comprehensive 14-part series of animated explainer films.
“ The client was absolutely delighted with everything. WeCanMake worked tirelessly with skill, speed and patience ”
Dara O Caibre - Producer
THE CHALLENGE
The Mill and Hartford tasked us with designing a premium, unified aesthetic for 14 explainer films. To maximize project efficiency and leverage internal resources, our brief was to fully animate the first two flagship films as a master template, establishing a flawless design language that Hartford's in-house creative team could easily replicate and finish for the remaining 12 assets.
THE SOLUTION
We anchored the entire visual style around the geometric architecture of Hartford's logo. This design choice naturally inspired a signature "locking" motion behaviour, engineered intentionally to project immediate trust, stability, security, and absolute reliability. This modular, multi-channel system was optimized to look spectacular across a diverse digital ecosystem, from YouTube and LinkedIn to TikTok and standard brand channels.
THE PROCESS
Working directly from scripts provided by The Mill and Hartford, our team kicked off an intelligent storytelling pipeline. We began by translating the text into rapid conceptual sketches to nail down the narrative flow. Once approved, these ideas were brought to life through full-colour, highly detailed storyboards before we transitioned into final master animation for the initial rollout.
THE RESULT
Hartford was delighted with the final animations and the seamless visual framework. The resulting toolkit empowered them to distill complex product offerings into highly accessible, bite-sized pieces, instantly clarifying their commercial value and making it easier than ever for customers to explore their services.
