INSURING CONTINUITY
WITH HARTFORD
“ The client was absolutely delighted with everything. WeCanMake worked tirelessly with skill, speed and patience ”
Dara O Caibre - Producer
THE CHALLENGE
We were tasked by the Mill and Hartford to create a look and feel for 14 animated explainer films. 2 of these films we were to animate and then the rest would be handed over to the in-house team to create and finish. This was a fantastic project for the team to be involved in and played to our strengths of telling stories in an interesting and intelligent way.
THE SOLUTION
We utilised the logo shape as the anchor for the look and feel. The logo led us to create motion that felt like locking, this motion was aimed to echo trust, stability, security and reliability. The motion language needed to be used across a variety of formats and channels including social media, youtube, Tik Tok and LinkedIn. The assets included explainer films, case studies, announcements and much more.
THE PROCESS
We were provided with scripts from the Mill and Hartford. These were then sketched out before being storyboarded up in full colour and then animated.
THE RESULT
Hartford were so pleased with the animations and delighted with the final results. Our work allowed them to simplify their offering into short and concise bite size pieces, allowing their customers to easily access and understand the products on offer.
