FLOATING ON
CLOUD10
Cloud10 tasked us with creating a comprehensive motion design system to refine how their moving content is presented across all digital touchpoints. The goal was to build a distinct, own-able, and highly scalable motion language that seamlessly integrates with and elevates their newly launched rebrand.
“ It is always a pleasure to work with We Can Make, their animation work is highly creative and thoughtful from a brand perspective, and they are also lovely and adaptable to work with. We cannot recommend them highly enough."
Kate Garcia - Owner of Cloud10
THE SOLUTION
We propelled the brand update forward by experimenting with a diverse blend of found and custom-created textures. By treating the rebrand as an open canvas, our research and development phase allowed us to play with various visual techniques, mapping out an organic path to the final design language.
THE PROCESS
Centring our strategy on the core motion principle of floating, we initiated an extensive R&D phase. We built and ran rigorous motion tests across a vast suite of distinct layouts to guarantee the floating physics would remain seamless, functional, and visually striking regardless of the asset size or platform.
THE RESULTS
Cloud10 now possesses a unified, cohesive, and consistent look and feel across their entire digital presence. This scalable motion architecture bridges all future creative assets, ensuring every piece of moving content feels undeniably on-brand.