FLOATING ON
CLOUD10
“ Quote”
Kate Garcia - Owner of Cloud10
The Challenge
We were tasked by Cloud10 to create a motion system for their branding that allowed them to refine how their moving content was presented. Giving them a motion language that would be own-able and scaleable to grow with their new rebrand.
The Solution
We took the brand update and took it for a journey using various techniques and textures both found and created. The key was to play and see where the research and development led us.
The Process
We took the motion principle of floating and started to research and develop lots of tests to make sure it would work across a variety of assets.
The Results
Cloud10 now have a consistent look and feel to their motion assets.