LOCKING IN WITH
STORFUND
“ We Can Make is not only one of the most creative agencies I have ever worked with, but one of the most efficient.”
Hana Graham - Marketing Director
The Challenge
We were tasked by Storfund to create a motion system for their branding that allowed them to refine how their moving content was presented. Giving them a motion language that would be own able and scaleable to grow as they grow.
The Solution
We utilised the logo shape as the anchor for the look and feel. The logo led us to create motion that felt like locking, this motion was aimed to echo trust, stability, security and reliability. The motion language needed to be used across a variety of formats and channels including social media, youtube, Tik Tok and LinkedIn. The assets included explainer films, case studies, announcements and much more.
The Process
We took the motion principle of locking and started to research and develop lots of tests to make sure it would work across a variety of assets.
The Results
Storfund’s branding has gone from strength to strength. They are now considered one of the top 10 tech companies in the UK.