LOCKING IN
WITH STORFUND
WeCanMake developed a comprehensive brand motion system and scalable motion language for Storfund to refine, standardise, and elevate how their moving content is presented across global channels.
“ We Can Make is not only one of the most creative agencies I have ever worked with, but one of the most efficient.”
Hana Graham - Marketing Director
THE CHALLENGE
Storfund tasked us with creating an own able, highly scalable motion language that would bring absolute consistency to their digital touch points. The system needed to future-proof their identity, ensuring their moving content could grow seamlessly alongside the business.
THE SOLUTION
Utilising the logo shape as our visual anchor, we engineered a motion style that intentionally echoes trust, stability, security, and reliability. We designed this multi-channel framework specifically to scale across diverse platforms—including LinkedIn, TikTok, YouTube, and social media—seamlessly adapting to everything from announcements and case studies to full explainer films.
THE PROCESS
We anchored the entire system around the core motion principle of "locking," derived directly from the physical geometry of Storfund’s logo. Our team then initiated a rigorous research and development phase, stress-testing this specific behavior across numerous mockups to guarantee it worked flawlessly across a wide variety of brand assets.
THE RESULTS
The new motion system has successfully propelled Storfund's branding from strength to strength, solidifying their visual authority in the fintech space. Reflecting this incredible momentum, Storfund has continued to scale massively and is now recognised as one of the top 10 fastest-growing tech companies in the UK.