STORYTELLING WITH
SAMSUNG
Working with Ben (wecanmake) was an incredible experience! The entire process was smooth and seamless, and his talent shone through at every stage of the project. He was always responsive, managed expectations effectively, stayed on top of deadlines, and was an absolute pleasure to collaborate with. The final animation turned out amazing, and on behalf of the entire team, I want to thank you for your outstanding work and professionalism. I’d highly recommend working with him if you get the chance!
Callum West - Senior Designer | Samsung Ads
The Challenge
We were tasked by Storfund to create a motion system for their branding that allowed them to refine how their moving content was presented. Giving them a motion language that would be own able and scaleable to grow as they grow.
The Solution
We utilised the logo shape as the anchor for the look and feel. The logo led us to create motion that felt like locking, this motion was aimed to echo trust, stability, security and reliability. The motion language needed to be used across a variety of formats and channels including social media, youtube, Tik Tok and LinkedIn. The assets included explainer films, case studies, announcements and much more.
The Process
We took the motion principle of locking and started to research and develop lots of tests to make sure it would work across a variety of assets.
The Results
Storfund’s branding has gone from strength to strength. They are now considered one of the top 10 tech companies in the UK.