STORYTELLING WITH
SAMSUNG
WeCanMake was commissioned by Samsung to develop a bespoke character design and narrative style frames for a high-profile awareness video, showcased live at a major Samsung conference held at Samsung KX in Coal Drops Yard, London.
Working with Ben (wecanmake) was an incredible experience! The entire process was smooth and seamless, and his talent shone through at every stage of the project. He was always responsive, managed expectations effectively, stayed on top of deadlines, and was an absolute pleasure to collaborate with. The final animation turned out amazing, and on behalf of the entire team, I want to thank you for your outstanding work and professionalism. I’d highly recommend working with him if you get the chance!
Callum West - Senior Designer | Samsung Ads
THE CHALLENGE
Samsung tasked our team with designing an engaging, original character and visual world for an internal awareness campaign. The primary challenge was to create an identity that resonated with a tech-forward audience and held the screen effectively in a premium live conference environment.
THE PROCESS
We began the creative pipeline by mapping out a comprehensive storyboard to define the narrative flow and message of the video. Once the sequence was locked, our team developed highly detailed style frames to test the environmental aesthetics and lighting, ensuring the final visual tone integrated perfectly with Samsung's premium event production.
THE SOLUTION
To meet the brief, we designed an array of unique character looks and feels, exploring different textures, geometric shapes, and personality traits. This gave Samsung a diverse suite of creative options, allowing them to select the exact visual execution that best aligned with their corporate messaging and event theme.
The Results
The final character designs and style frames successfully delivered a polished, engaging visual identity that captivated conference attendees at Coal Drops Yard. The project perfectly met Samsung's event standards, providing their presentation team with a powerful, memorable piece of visual storytelling.