GHOSTING
NOKIA
WeCanMake was commissioned to design, animate, and composite specialized visual effects for a global Nokia commercial campaign, bringing a complex digital character to life within a live-action environment.
THE CHALLENGE
The primary task was to integrate a stylized "glitch" character seamlessly into live-action filmed environments. The creative brief required the character to look and feel like an authentic, disruptive "glitch in the matrix"—a digital anomaly that could ultimately only be resolved with the intervention and help of Nokia technology.
THE SOLUTION
The character was first hand-crafted using traditional cel animation techniques in Flash before being brought into After Effects for advanced compositing. We then engineered bespoke digital artifacting and color-grading effects across the character layer, purposefully degrading the final output to make the entity realistically flicker and glitch out against the cinematic background.
THE PROCESS
We launched into an extensive research and development phase dedicated to perfecting the character’s physical texture and environmental integration. Our team tested dozens of compositing techniques to discover the precise balance between clean digital art and real-world lighting, ensuring the animated asset interacted believably with the live-action plates.
THE RESULTS
The client was absolutely delighted with the project, praising both the exceptional accuracy and the rapid turnaround speed at which our team delivered. They felt the final film perfectly captured exactly how they had envisioned the commercial coming to life, successfully selling the core concept with maximum visual impact.