SOLVE THE
UNTHINKABLE
WeCanMake was invited by The Earth Prize to elevate, refine, and modernise their existing brand motion graphics package, establishing a highly consistent and impactful visual identity.
“ We Can Make always bring that little extra.” Mark Downes - Head of Content - The Earth Prize
THE CHALLENGE
The core task was to take the current visual assets of The Earth Prize and breathe dynamic life into them. The organization needed a sophisticated motion package that would feel premium, cohesive, and scalable, ensuring their moving content effectively resonated with a global audience focused on sustainability and innovation.
THE SOLUTION
Because the existing Earth Prize branding utilizes quotation marks as its central logo mark, we transformed this shape into the definitive catalyst for the entire motion system. We cleverly translated the geometric "66 / 99" layout of the quotation marks into a proprietary velocity curve equation for the animation software. This mathematical constraint gave every transition, wipe, and element a completely synchronized, highly consistent look and feel unique to the brand.
THE PROCESS
We used the mathematical foundation of the brand's layout to kick off an intensive creative experimentation phase. Guided by the unique 66/99 structure, we tested how these velocity rules influenced spatial movement, scaling, and transitions. This ongoing research and development allowed us to safely push the boundaries of the brand identity while ensuring every motion experiment remained firmly anchored to the core design logic.
THE RESULTS
This innovative motion framework has allowed The Earth Prize's branding to go from strength to strength, significantly elevating its professional output across digital platforms. These early foundational milestones have laid the groundwork for an exciting, ongoing creative partnership as we continue to build on this momentum and expand their motion library.